membership and nra leadership. nra leaders are very ideological and they are largely funded by the industry, whereas gun owners are just regular people who like hunting and like owning guns. what obama is trying to say, look, most gun owners would support these restrictions. they don't want crazy people to have easy access to what he's calling weapons of war, which is probably good terminology. the nra needs to recognize they are extremely vulnerable here. >> if you look at the membership of the nra, there's a notion it's these mom and pop hunters, but at the end of the day, there's a huge amount of corporate support. we looked at their tax returns, bloomberg business week did, we looked at that article, their revenue in 2010 was $227.8 million. fundraising, sales, advertising, and royalties were $115 million. there's a whole web, tiers of corporate giving dubbed the ring of freedom, and you have firearm manufacturers who are giving millions, if not tens of millions of dollars, to the nra, eric. >> they made a stat